The study updates the result of a technical assistance concluded in 2008 for the CRP-UCP, focused on the competitive repositioning of the institution, following a methodology conceived by Quaternaire Portugal. It combines the analysis of a set of trends influencing the supply and demand of higher education with the potential impacts on the role played by the institution in education, training, research and articulation with the community, identifying there repositioning opportunities. The work has been done in collaboration with the CEGEA of the CRP-UCP which has been charged of analysing some of the trends identified by Quaternaire team.