The review of the Strategic Tourism Plan for the municipality of Mafra intended to promote the updating of the Strategy for Tourism drawn up in 2007 in view of the implemented projects and initiatives, changes recorded in regional, national and international context, and the challenges that the city faces today and is likely to face in the future. The Strategic Plan for Tourism of the municipality of Mafra on the horizon 2015-2020 is assumed as a guiding instrument of municipal intervention and the role of the various local and regional, public and private actors in order to claim Mafra as distinctive and competitive tourist destination. The project involved a multidisciplinary team, conducting field work closely with the executive and with local actors, in particular, the Municipal Tourism Council, representative body of tourism stakeholders. One Tourism Development Strategy and Action Plan was prepared for the implementation of that strategy.