Studies and Projects

Strategy for Attracting New Residents to the Territory Corredor Azul

Area

Strategic Planning

Client

Câmara Municipal de Elvas

Service

Strategic Master and Action Plans

Year

2013

The "Corredor Azul" (Blue Corridor) is an urban network for competitiveness and innovation composed by 10 municipalities of Alentejo region (Arraiolos, Borba, Elvas, Estremoz, Évora, Montemor-o-Novo, Sines, Santiago de Cacém, Vendas Novas, Vila Viçosa), which integrates 11 urban centres (each county seat and the city of Santo André in Santiago de Cacém). The study elaborates a strategy for this territory targeted at attracting new residents, an action plan (including a marketing and communication plan) to implement that strategy, a proposal of the governance model and a monitoring system called Intelligence System that integrates a set of context and result-based indicators.

Methodologically, the study is based on an analysis of the urban centres and surrounding territories built upon the factors which can influence the decision of a non-resident in this territory to live there ("should I stay ou should I go?").It combines life conditions indicators with fieldwork on these urban centres following the "accidental visitor perspective" and also incorporates the resuts of a survey adressed to residents in Lisbon and Porto metropolitan areas and of a set of interviews with new residents. The study is composed of two final reports (analysis and strategy; action programme and intelligence system).

Team

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